AdSense Policy

Key Google AdSense Policy Requirements

Your site must be established, provide original value, and focus on a good user experience (UX).

Requirement Category	Details for Just Post
Originality & Value	Content must be high-quality, unique, and valuable. No scraped, duplicated, or automatically generated content. Focus on original reporting, analysis, or local insights specific to Jharkhand, Ramgarh, Ranchi, etc.
Sufficient Content	The site should have a sufficient amount of content (often recommended to be 20-50 high-quality articles, minimum 500-700 words each) before applying.
Site Age	Though not mandatory, sites generally have a higher approval rate if they have been active for at least three to six months with consistent content updates.
Essential Pages	You must have functional and easily accessible Privacy Policy, About Us, and Contact Us pages. These build trust and are essential for compliance.

You must ensure that none of your pages, including user-generated content (comments), contain the following:

Illegal Content: Promoting illegal activities, the sale of counterfeit goods, or intellectual property/copyright infringement.
- Action: Ensure all photos, videos, and articles are either original or you have the necessary licenses/permissions.
Dangerous or Derogatory Content: Content that promotes hate speech, discrimination, harassment, violence, or self-harm.
Sexually Explicit Content: Pornography, graphic sexual text, or non-consensual sexual themes.
Shocking Content: Extremely graphic or violent imagery, obscene language, or promotion of dangerous behaviors.
False Claims/Misinformation: Content that is demonstrably false and could significantly undermine public trust in elections, major health crises, or authoritative scientific consensus (e.g., climate change denial).

This is one of the most common reasons for AdSense account suspension. All clicks and impressions must be genuine.

Invalid Traffic: You must not generate clicks or impressions artificially. This includes:
- Clicking your own ads for any reason.
- Using bots, automated clicking tools, or traffic-exchange programs.
- Encouraging users to click (e.g., using phrases like “Support us by clicking this ad”).
Traffic Sources: Do not use sources that are blacklisted, such as paid-to-click programs, or deceptive online advertising methods.

Ads must not be placed in a manner that tricks users or leads to accidental clicks.

No Deceptive Layout: Ads should not look like navigation buttons, menus, or links.
Clear Labeling: Ad units must be clearly labeled, typically with “Advertisement” or “Sponsored Links,” but not with misleading labels like “Favorite Sites” or “Recommended Reading.”
Proximity to Interactive Elements: Maintain sufficient distance between ads and interactive page elements like buttons, game controls, or internal links to prevent accidental clicks.
Prohibited Placement: Do not place ads in pop-ups, emails, or software. Avoid placing ads on pages that load extremely slowly or have deceptive redirects.

Your site must be fast, secure, and easy to navigate for all users.

Mobile Responsiveness: The site must be fully functional and responsive on mobile devices, as most news traffic comes from mobile users.
Security (HTTPS): Your site must use a secure connection (URL starting with https://).
Clear Navigation: The site structure must be logical, with clear menus, categories, and working internal links to allow users to easily find content.

I strongly recommend you review the official Google Publisher Policies and Google Publisher Restrictions periodically, as they can change.

Would you like me to help you create a draft for the final key legal page, the Terms and Conditions?